Is an organic potato chip healthy?

Source: Misadventures with Andi

Have you heard of the "health halo" effect?  The term is used to describe how our perceptions of a food's health value is influenced when labeled with terms like "organic" or "all natural."

It seems we are easily influenced consumers.  When we see that a food is labeled organic, we tend to believe it has fewer calories, tastes better, and is worth 23% more than the traditional food item, say researchers at Cornell University.

But organic chips and cookies are not health foods, even if you find them nestled on a shelf in a swanky Whole Foods grocery store with the green organic stamp on the package.  Remember that food manufacturers label their products with terminology to appeal to your sense of health.  Make sure you read nutrition labels carefully, and be critical of food claims meant to sway.

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