Wednesday, January 11, 2012
The toning shoe lie
We really got duped. Last month, Reebok agreed to pay a $25 million fine for falsely advertising the benefits of its ever popular toning shoes.
The FTC slapped the fine on the company, stating, “National advertisers...must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science.”
I never bought the shoes, but I was certainly intrigued by them. Designed by a NASA scientist who applied the concept of unstable surfaces to recruit muscle fibers, it seemed like these shoes might have some merit.
I guess it's good to know the FTC has our back. Another benefit? We can again take to our errands sporting cute flats without feeling guilt for prioritizing fashion over a great butt-blasting workout.
If you bought a pair, never mind. Consider yourself an inquisitive, health-minded individual who decided to try something new. The greatest minds try many things: they keep what works and quickly lose those that don't. Put the shoes away or submit this claim to get a refund.
Now get thee to the store to buy something adorable that puts a spring in your step. Then start stepping, the good old-fashioned way.